COMING SEPTEMBER 2026
Western Life. Western Sports. Real Stories.
THIS IS RAWHIDETV
RawhideTV is where the western way of life comes to life.
From rodeo arenas and horse shows to ranches, sale barns, workshops, backroads and the people who keep it all moving, RawhideTV brings together western sports, rural living, original series, news, events and stories you won't find everywhere else.
We're not here to create a polished version of the West. We're here for the real one—the people, places, traditions, businesses and everyday life that make it what it is.
EXPLORE RAWHIDETV
WESTERN SPORTS
Rodeo, horse shows, competitions and events—from local arenas to major stages. RawhideTV takes you inside the action and introduces you to the competitors, horses and people behind it.
WESTERN LIVING
From working ranches and family farms to small towns, craftsmen, businesses and everyday country life, RawhideTV celebrates the people, places and traditions that keep the western way of life going.
ORIGINAL SERIES
Original programming that takes you beyond the arena—from the road and behind the scenes to the stories, characters and everyday moments you won't find anywhere else.
NEWS & STORIES
News, conversations and stories from across the western and equine world—covering the issues, events and people worth knowing about.
On The Road
There’s always something worth finding down the next road.
RawhideTV hits the road to discover the people, places, businesses and events that make the West what it is—from small towns and sale barns to workshops, farms, ranches and unexpected stops along the way.
BE PART OF RAWHIDETV
Got a Story Worth Sharing?
RawhideTV is looking for authentic content from across the western and rural world. From rodeos and horse shows to ranch life, agriculture, craftsmanship, small towns, western businesses, interesting people and stories from the road—we want to see what you've got.
You don't have to be a television producer. If you have a great story, an interesting idea, or quality footage that fits RawhideTV, we want to hear from you.
CONTENT CREATORS
EVENTS & ORGANIZATIONS
STORIES & IDEAS
FAQS
Where can I watch RawhideTV?
RawhideTV is coming to Roku and Fire TV, with mobile viewing also planned.
What kind of programming will RawhideTV have?
Western sports, rural and western living, original series, news, events, auctions, educational programming and stories from across the western world.
Can I submit a story, video or show idea?
Yes. RawhideTV welcomes content and story ideas from individuals, organizations, events and creators whose work fits the channel.
WERE YOU WESTERN WHEN WESTERN WASN'T COOL?
BEEN HERE ALL ALONG.
For the folks who never needed a trend to tell them what to wear, Western isn't a fashion statement. It's just life.
Long before Western hit the mainstream, you were up before daylight, hauling trailers down backroads, sitting ringside at the sale barn and putting miles on boots that earned every scuff. There were dirt-floor barns, late-night chores, long days in the hayfield and hot summer nights at the county fair.
You didn't choose Western because it became popular. You were already here.
Around here, authentic isn't something you buy. It's something you live.
Keep your boots dusty and your roots deep. Western was never a trend—it was home.
